CCR 7081 Calculate and document the value of consumer data
Where a price or service difference is offered, the business must use and record a reasonable, good-faith method to estimate what the consumer's data is worth, drawing on one or more listed approaches such as marginal or average value, revenue or profit attributable to the data, or the expenses tied to collecting and keeping it, and may base the estimate on the worth of data from everyone in the US rather than Californians alone.
Source: CCPA/CPRA, CCR 7081. The statement above is our statement of the clause, read from the published text and cited so you can check it against the official text, not the instrument verbatim. Open CCPA/CPRA in the compliance library.
Applies only to a business that meets one of the thresholds in Cal. Civ. Code 1798.140(d).
These are the artefacts auditors commonly ask for on this requirement, our guidance rather than text from the standard. Your assessor decides what is sufficient in your context, and asks for samples across the period when a report covers one.
system holds itEvidence a system already holds
none for this control
periodic reviewEvidence produced at each review
- Approval record for the valuation and its periodic refresh · Document repository
governing documentDocuments that govern the control
- Valuation workpaper with the method chosen and the inputs · Document repository
First move
Common gaps auditors find
- Incentive value set by marketing with no link to a data valuation
Do this for your whole sheet
Paste the rows you run your controls from and get this mapping for every control at once, with the periodic-review ones flagged and a first move per row. No account for the first run.
Build my evidence sheetCCR 7063 Accept requests from authorised agents · CCR 7100 Train staff who handle privacy enquiries