1798.125(a) Do not discriminate or retaliate against consumers who use their rights
A business must not deny goods or services, charge different prices, provide a different quality, or suggest any of these because a consumer exercised a CCPA right, and must not retaliate against employees, applicants or contractors who do so. A difference is lawful only if it reasonably reflects what the consumer's data is worth to the business; denials permitted by law and differences required by other law are not discrimination (11 CCR 7080).
Source: CCPA/CPRA, 1798.125(a). The statement above is our statement of the clause, read from the published text and cited so you can check it against the official text, not the instrument verbatim. Open CCPA/CPRA in the compliance library.
Applies only to a business that meets one of the thresholds in Cal. Civ. Code 1798.140(d).
These are the artefacts auditors commonly ask for on this requirement, our guidance rather than text from the standard. Your assessor decides what is sufficient in your context, and asks for samples across the period when a report covers one.
system holds itEvidence a system already holds
none for this control
periodic reviewEvidence produced at each review
- Review of pricing and service tiers linked to data choices · Document repository
- Complaint records alleging retaliation and their resolution · Document repository
governing documentDocuments that govern the control
- Policy prohibiting adverse treatment for exercising privacy rights, including HR · HR system / LMS
First move
Common gaps auditors find
- Service downgraded automatically when a user opts out
Do this for your whole sheet
Paste the rows you run your controls from and get this mapping for every control at once, with the periodic-review ones flagged and a first move per row. No account for the first run.
Build my evidence sheet1798.121 Honour the right to limit use of sensitive personal information · 1798.125(b) Offer financial incentives only with notice and opt-in consent