1798.120 Honour the right to opt out of sale or sharing
Consumers may at any time direct a business selling or sharing their data to stop. The business must give notice that it may sell or share data and that this right exists, and after receiving the direction must not sell or share that consumer's data unless the consumer later consents. A business that acquires data in a merger, acquisition or similar transaction must respect directions given to the seller.
Source: CCPA/CPRA, 1798.120. The statement above is our statement of the clause, read from the published text and cited so you can check it against the official text, not the instrument verbatim. Open CCPA/CPRA in the compliance library.
Applies only to a business that meets one of the thresholds in Cal. Civ. Code 1798.140(d).
These are the artefacts auditors commonly ask for on this requirement, our guidance rather than text from the standard. Your assessor decides what is sufficient in your context, and asks for samples across the period when a report covers one.
system holds itEvidence a system already holds
none for this control
periodic reviewEvidence produced at each review
none for this control
governing documentDocuments that govern the control
- Opt-out preference store and the integrations that read it before any sale or sharing · Document repository
- Inventory of data flows that count as selling or sharing, including advertising pixels and SDKs · Policy repository / GRC workspace
- Due diligence checklist for acquired data sets carrying over opt-out status · Vendor register / contract repository
First move
Common gaps auditors find
- Advertising tags still firing for opted-out users
- Opt-out status lost when data moves to a new system or acquirer
Do this for your whole sheet
Paste the rows you run your controls from and get this mapping for every control at once, with the periodic-review ones flagged and a first move per row. No account for the first run.
Build my evidence sheet1798.115(b) Disclose sales, sharing and business-purpose disclosures on request · 1798.120(c) Obtain opt-in before selling or sharing data of consumers under 16