CCR 7002 Purposes must match reasonable expectations, or consent is needed
The regulation gives the test behind section 1798.100(c). A purpose must fit what the consumer would reasonably expect, judged by the relationship, the type and amount of data, its source and collection method, how clearly the purpose was disclosed and how visible any service providers or third parties are. A further purpose is compatible only where it is strongly linked to those expectations. Necessity and proportionality are judged by the minimum data needed, the possible harm to consumers and the safeguards in place. Any purpose that fails the test needs the consumer's consent, obtained in the way section 7004 requires and capable of withdrawal, and collecting categories beyond those in the notice at collection requires a new notice.
Source: CCPA/CPRA, CCR 7002. The statement above is our statement of the clause, read from the published text and cited so you can check it against the official text, not the instrument verbatim. Open CCPA/CPRA in the compliance library.
Applies only to a business that meets one of the thresholds in Cal. Civ. Code 1798.140(d).
These are the artefacts auditors commonly ask for on this requirement, our guidance rather than text from the standard. Your assessor decides what is sufficient in your context, and asks for samples across the period when a report covers one.
system holds itEvidence a system already holds
none for this control
periodic reviewEvidence produced at each review
- Purpose compatibility assessments recording the expectation factors considered and the conclusion · Document repository
- Consent records (time, wording shown, choice made, withdrawal) for purposes outside the expected ones · Data governance / DLP tooling
governing documentDocuments that govern the control
- Register of processing purposes cross-referenced to the notice at collection · Policy repository / GRC workspace
First move
Common gaps auditors find
- Secondary uses such as model training or data monetisation treated as compatible without analysis
- Consent bundled with terms of use, so it cannot be withdrawn separately
Do this for your whole sheet
Paste the rows you run your controls from and get this mapping for every control at once, with the periodic-review ones flagged and a first move per row. No account for the first run.
Build my evidence sheet1798.136 Browsers must offer an opt-out preference signal setting (from 1 January 2027) · CCR 7003 Make disclosures readable, accessible and linked conspicuously